ENAMÜR Advanced Plaque & Stain Removal Toothpaste
Cool Peppermint7X cleaner · boosts whitening · results you can feel
- Clinically proven to remove up to 7X more plaque
- Effective stain removal & whitening with significantly less abrasion
- Fluoride anti-cavity protection & enamel remineralization
- No peroxide, no SLS, paraben-free, vegan & cruelty-free
What to expect
#1 Expect the cleaner clean you can truly feel on the first brush. Teeth feel smooth and polished — closer to a professional cleaning.
#2 ENAMÜR stands up on your brush. It's sturdier than most toothpastes and won't sink into the bristles.
#3 Less foam at first, more foam later. ENAMÜR doesn't immediately break down into a saliva slurry, so it keeps working for the full two minutes.
Ingredients
Active: Sodium Fluoride 0.24% (anti-cavity)
Inactive: Glycerol, Water, Hydrated Silica, Crystalline Cellulose, Cellulose, Flavor, Cocamidopropyl Betaine, Sodium Gluconate, Carbomer, Sodium Benzoate, PVM/MA Copolymer, Poloxamer 407, Xanthan Gum, Sodium Hydroxide, Benzyl Alcohol.
No SLS, no peroxide, no parabens. Vegan and cruelty-free. Made in the USA.
Directions & safety
Adults and children 2 years and older: brush teeth thoroughly, preferably after each meal or at least twice daily, or as directed by a dentist or physician. Children 2–6: use a pea-sized amount and supervise brushing and rinsing to minimize swallowing. Children under 2: consult a dentist or doctor.
For external use only. Do not swallow. Keep out of reach of children under 6. Discontinue use and consult a dentist if irritation occurs.
Shipping & returns
Ships from the USA in 1–2 business days. Shipping is $6 for one tube, just $3 for two tubes, and free when you order three or more.
Returns: unopened, unused product can be returned within 30 days of delivery. Anything that arrives damaged or defective will be replaced — just email us.
What to expect, brush after brush
ENAMÜR doesn't rely on foam or fancy flavors to make you feel like it's working. Here's what people notice — and what the clinical data backs up.
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Brush 1
The cleaner clean you can truly feel
“The first thing I noticed was how clean my teeth felt after brushing.”
KP · Verified purchase -
Day 7
7X
Up to 7X more plaque removal
Twice-daily brushing keeps lifting more plaque and biofilm — the stuff that traps stains and causes bad breath.
vs. a leading toothpaste · 82-adult randomized clinical study · Dentistry Journal -
With continued use
Effective stain removal & whitening
Coffee, tea and wine stains sit in the plaque — and lift with it. Teeth look whiter over time with no peroxide and far less abrasion than whitening pastes.
Stain removal on par with leading whitening pastes · Journal of Dentistry
Every ingredient, chosen with purpose.
Handpicked for the best outcome in your mouth — and a few things we deliberately leave out — on purpose.
Intentionally chosen
- Plant fiber network (MFC)Microfibrillated cellulose — a patented network of microscopic, all-natural cellulose fibers that grips and removes plaque. MFC is extensively studied and used in food products.
- Sodium fluorideClinically proven anti-cavity protection and enamel remineralization.
- Coconut oil-derived mild foaming agentCocamidopropyl betaine — gentle and low-foam, so ENAMÜR keeps working through your brushing cycle.
- Premium peppermintFresh, never overpowering. The flavor that's MINT to last.
Intentionally excluded
- SLS (sodium lauryl sulfate)An industrial foaming agent linked to gum and mouth irritation.
- Peroxide & bleaching agentsWhitening chemicals that can cause sensitivity.
- High amounts of silica abrasivesThe 'sandpaper' approach to whitening.
- Parabens, triclosan, animal ingredientsVegan and cruelty-free. Made in the USA.
Full ingredient list
Active: Sodium Fluoride 0.24% (anti-cavity)
Inactive: Glycerol, Water, Hydrated Silica, Crystalline Cellulose, Cellulose, Flavor, Cocamidopropyl Betaine, Sodium Gluconate, Carbomer, Sodium Benzoate, PVM/MA Copolymer, Poloxamer 407, Xanthan Gum, Sodium Hydroxide, Benzyl Alcohol.
Same brush. Same two minutes. Different results.
This isn't Dreamsicle-flavored toothpaste. Real results that matter.
No marketing fluff. Same brush, same rules as with every paste you've used — the difference is what's inside the tube.
A patented network of plant fibers grips the plaque your bristles alone leave behind. Thoughtful ingredients, better design — a cleaner result you can truly feel.
Cover the brush head — ENAMÜR is activated by the motion of your brush and contact with your teeth and gumline, so use enough to reach everywhere you brush. On small mechanical heads, consider reapplying at the halfway beep.
Give it the whole cycle and you'll feel the difference after you spit and rinse.
See if your teeth feel cleaner than usual when you wake up!
Absolutely phenomenal toothpaste — I felt the difference immediately. My teeth stay cleaner for hours and look whiter.
My teeth feel incredibly clean, and I have very sensitive teeth.
The first thing I noticed was how clean my teeth felt after brushing.
It's mild, not that aggressive mint that makes your whole mouth burn.
It leaves my teeth feeling so clean. The taste is great too!
So worth the money and my teeth have never felt cleaner and fresh.
This is magic in a tube!
Pulled from verified customer reviews.
As seen on
Questions about the tube in your cart
How long does one tube last?
Each 5.2 oz (147 g) tube lasts about 45–60 days of twice-daily brushing. Three tubes covers roughly four to six months — and ships free!
Is ENAMÜR safe for kids and sensitive teeth?
Yes. It's a fluoride anti-cavity toothpaste with low abrasion and no peroxide or SLS. Supervise children 2–6 and use a pea-sized amount, as with any fluoride toothpaste.
Sources:FDA · 21 CFR Part 355, anticaries OTC drug products · Journal of Dentistry · Jul 2024 (abrasion, stain & fluoride study)
Why does it foam less than my old toothpaste?
Big foam is mostly SLS and adds no cleaning power — it can even make the paste too slippery to work. ENAMÜR foams gently using a coconut oil-derived foaming agent and builds toward the end of a two-minute brush.
Source:Journal of Dentistry · Jul 2024 (abrasion, stain & fluoride study)
Will it whiten my teeth?
Most surface stains stick to the plaque and biofilm layer on top of your enamel. ENAMÜR removes up to 7X more plaque and biofilm, which helps remove the stains when you brush. ENAMÜR matched leading whitening toothpastes for stain removal with far less abrasion — and with no peroxide or bleaching agents.
Source:Journal of Dentistry · Jul 2024 (abrasion, stain & fluoride study)
