Conventional toothpaste doesn't remove more plaque than your brush with water. ENAMÜR removes up to 7X more plaque and biofilm — proven in a randomized, controlled clinical study.
Third party testing. FDA-required protocols. Real results with our finished formula, not just references to someone else's studies about the potential benefits of an individual ingredient.
Download the papers82 adults, randomized and controlled. Immediate improvement after the first brushing and up to 7X more plaque removal after one week of brushing.
ENAMÜR was as effective as three leading whitening brands but with significantly lower abrasion and no peroxides — the highest cleaning-efficiency index of any product tested.
Efficacy comparable to a leading enamel repair brand, with superior uptake into early enamel lesions.
Under a 10-day acid challenge (pH cycling), enamel remineralization matched leading anticavity pastes. One week of twice-daily use in the clinical study: no adverse effects on oral tissue.
82 adults, one week, twice-daily brushing against a leading conventional toothpaste.
Read the plain-English summary, or download the original paper.
Peer-reviewed
82 healthy adults, randomized and controlled. Up to 7X more plaque removal than a leading conventional toothpaste, with no adverse effects on oral tissue.
Peer-reviewed
Stain removal and whitening on par with three leading whitening pastes with significantly less abrasion, and no peroxides or bleaching agents.
Many toothpaste claims rely on ingredient research. ENAMÜR relies on its own results with the finished formula — tested with third party labs and published where consumers and dental professionals can verify the work.
Clinical and product testing by third-party dental testing facilities — verified results before publication.
Plaque scoring, abrasion, fluoride uptake, stain-removal and remineralization/demineralization testing — the same methods the big brands and dental industry use.
We compare ENAMÜR head-to-head with leading conventional brands — most others don't.
Not only is plaque the leading cause of gum disease and gingivitis, but there is a groundswell of independent research on the potential implications of oral plaque and biofilm on whole-body health.
Among 711 adults with no prior stroke or heart attack, those with more severe periodontal disease and tooth loss had significantly higher rates of carotid artery plaque.
ReadResearch linking oral biofilm bacteria to the onset and progression of Alzheimer's disease and dementia, with a call for coordinated care between physicians and dentists.
ReadOral bacteria and their byproducts can circulate throughout the body and directly impact cardiovascular health — including in patients who don't respond to standard cardiac treatment.
ReadA systematic review in the Journal of Clinical Periodontology found conventional toothpaste adds no significant plaque-removal benefit over brushing with water alone.
ReadChronic periodontitis may contribute to Alzheimer's disease through systemic inflammation and oral pathogens — with some studies reporting roughly a two-fold elevation in risk.
ReadIn 2025 the National Advertising Division ruled that ingredient-level research isn't enough to support product claims — a landmark for toothpaste marketing, and exactly the standard ENAMÜR's studies...
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